About
Balance Designs offers comprehensive marketing and design services, including the development of cohesive brand messaging and visual identity across all platforms.
Our work emphasizes accessibility and user-focused design, ensuring that all materials meet current standards and connect meaningfully with diverse audiences. We manage the full production cycle of marketing collateral—from print and digital assets to promotional materials.
Marketing Specialist // owner
Jessica Raynor
Jessica Raynor is the founder of Balance Designs, a multidisciplinary studio specializing in brand development, graphic design, digital marketing, and web design. With over 15 years of experience in marketing and communication design, Jessica brings a strategic, user-focused approach to every project—blending creativity with clarity to help businesses connect meaningfully with their audiences.
Balance Designs was created from a belief that calm, intentional design leads to stronger, more meaningful brand experiences.
Experience
Marketing Specialist / Owner
Balance Designs
January 2010 - Present
Marketing and Communications Coordinator
Accessible Housing Society
March 2022 - April 2025
Digital Marketing Strategist
Countryside Garden Centre & Landscaping
January 2018 - January 2022
Digital Marketing Assistant
Deerfoot Inn and Casino
January 2019 - January 2020
Marketing Manager
Petland Canada
January 2013 - January 2015
Skills
Adobe
creative Suite
WordPress & CMS Platforms
Meta Business Suite
Mailchimp & Constant Contact
Microsoft Office Suite
Google analytics & Ads
Later & Hootsuite
HTML/CSS
Past Projects
Inclusive Living
Marketing Specialist
Coming Soon
Coming Soon
Ba•lance
A state of equilibrium or equipoise; equal distribution of weight, amount, etc. something used to produce equilibrium; counterpoise. mental steadiness or emotional stability; habit of calm behavior, judgment, etc.