Countryside Garden Centre & Landscaping
Digital Marketing Strategist
Countryside Garden Centre & Landscaping
marketing efforts focused on enhancing the company’s digital presence and driving e-commerce performance. This included ongoing management and optimization of their WordPress-based online store, product photography, and graphic design updates to reflect inventory and seasonal promotions. A range of digital content—spanning website assets, email marketing, and social media—was developed to attract customers, improve user experience, and support overall sales growth.
Product Marketing
Website optimization
Email Marketing
Social Media Marketing
Photography
Social Media Marketing
Regularly scheduled Social Media posts were focused on promoting a variety of plants, trees, shrubs, and landscaping services from a family-owned local nursery. Content was thoughtfully created and scheduled to highlight new arrivals, special promotions, and timely updates—all aligned with the brand’s community-focused, plant-centered identity.
Custom product photography was incorporated to visually enhance posts and effectively showcase featured items and landscaping projects.
The primary objective was to strengthen Countryside’s digital presence by managing and enhancing its e-commerce platform, creating engaging social media content, and developing targeted marketing strategies—ultimately driving online sales, increasing visibility, and showcasing seasonal inventory and landscaping services.
Photography
online product catalogue
Product photography was essential in supporting Countryside’s online presence and marketing efforts. High-quality images were captured and edited for use across the website, email campaigns, and social media platforms, ensuring consistency and professionalism. These visuals helped present products and landscaping work clearly and attractively, fostering customer trust and driving online sales.
Graphic Design and Email marketing
Graphic design and email marketing played a key role in promoting seasonal offerings and driving e-commerce activity. Using a combination of Mailchimp, Canva, and Adobe Photoshop, visually engaging email campaigns were designed and distributed to highlight featured products, upcoming events, and special promotions.
Each campaign was tailored to reflect the brand’s tone and visual identity, with custom graphics developed to align with product availability and marketing objectives. Product photography was integrated to showcase inventory in a clear and appealing way, helping to capture attention and increase click-through rates. These consistent, branded communications supported both customer engagement and sales performance throughout the season.