Deerfoot inn and casino
marketing assistant
As the in-house digital marketing and content lead, developed and executed branded creative across multiple touchpoints to support entertainment, hospitality, and promotional campaigns. Projects included concert posters, social media content, digital signage, menus, and hotel collateral—all crafted to engage target audiences and drive attendance, bookings, and brand loyalty.
Branding
Print Solutions
Social Media
Content creation
signage
Visual Collateral
Digital Printing & Signage Design
A wide range of print and signage materials were designed to support Deerfoot Inn & Casino’s promotional, hospitality, and entertainment efforts. This included concert posters, event flyers, menus, in-room collateral, and branded signage throughout the property—each tailored to reflect the casino’s dynamic brand and appeal to a diverse guest audience.
The designs emphasized visual consistency and clarity, while highlighting key offerings and seasonal promotions. These materials played a vital role in enhancing the guest experience, increasing event attendance, and reinforcing brand presence across all areas of the venue.
The primary goal was to increase guest engagement and brand visibility through strategic, visually consistent marketing. Efforts focused on promoting concerts, dining, and hotel services across digital platforms, print materials, and in-property displays.
Concert Posters
Designed eye-catching concert posters featuring bold typography, vibrant imagery, and strong visual hierarchy to capture the energy of each event and performer.
Hotel collateral
Targeted marketing materials including flyers, menus, and signage to strengthen brand identity and enhance guest satisfaction, supporting hotels in driving bookings and building loyalty.
Social Media Marketing
Managed content creation and scheduling across social media platforms to promote concerts, hotel services, dining experiences, and casino promotions. Messaging was tailored to align with brand tone while supporting events, entertainment lineups, and seasonal offers—driving guest engagement and increasing visibility both online and throughout the property.